Marketing Automation Specialist

Classification: ANU Officer 6/7 (Administration)
Salary package: $100,847– $116,083 per annum plus 17% superannuation
Terms: Full-time, Continuing
(Flexible arrangements, job share, or part-time hours will be considered)

The Position

The Marketing Automation Specialist plays a pivotal role in the Central Marketing team within the International and Future Students division (Education Portfolio). This position is responsible for the strategic development, coordination, and execution of targeted prospect conversion marketing automation campaigns, ensuring compliance with the University’s branding, advertising, and publishing requirements.

You will drive innovation in campaign delivery, advocate for best practices in marketing automation, and collaborate with stakeholders across the university to maximise the effectiveness of student recruitment activities. This role is critical to enhancing the future student experience and supporting ANU’s strategic goals for student diversity and load targets.

The Person

We are seeking a highly skilled Marketing Automation Specialist with:

• A degree in a relevant field and demonstrated experience in marketing automation, preferably in the higher education sector.
• Sound knowledge of marketing automation campaign development and the ability to interpret and apply guidelines, policies, and legislative requirements.
• High-level customer service, communication, and analytical skills, with a proven ability to produce multi-targeted and dynamic campaigns.
• The ability to liaise effectively with stakeholders in a culturally diverse environment.
• Strong organisational skills and the ability to work independently and collaboratively to meet deadlines and deliver high-quality outcomes.
• A commitment to equal opportunity principles and their application in a university context.

The Area

Central Marketing within the International and Future Students Division brings together international and domestic recruitment, strategy, market research, marketing, advertising and digital engagement at ANU. The division is responsible for delivering high-quality communications and experiences for future students, aligning with the University’s strategic objectives.

The Education Portfolio supports the University’s mission to deliver exceptional educational experiences and outcomes. It brings together expertise across student recruitment, admissions, student administration and support services to enhance the student lifecycle from enquiry through to graduation.

For further information please contact Lorren de Lucia, Manager, Marketing Automation, E: lorren.delucia@anu.edu.au 

The University actively encourages applications from Aboriginal and Torres Strait Islander people. For more information on employment opportunities, contact our Indigenous Employment Consultant on indigenous.employment@anu.edu.au   
 
ANU values diversity and inclusion and is committed to providing equal employment opportunities to those of all backgrounds and identities. For more information about staff equity at ANU, visit https://services.anu.edu.au/human-resources/respect-inclusion 

Application Information

To apply, please upload:

• A statement addressing the selection criteria.
• A current curriculum vitae (CV) with the names and contact details of at least three referees.
• Any other relevant documents.

Applications that do not address the selection criteria will not be considered.

While flexible/hybrid working arrangements will be considered, the role is based in Canberra (ACT) and a minimum of 3 days in the office will be required.

Please note: The preferred candidate will be required to complete mandatory pre-employment declarations and background checks relevant to the role they have applied for, in accordance with the Background Checking Procedure and the National Higher Education Code to Prevent and Respond to Gender-Based Violence.