Digital Media Specialist

Classification: ANU Officer 6/7 (Administration)

Salary package: $95,987 - $110,489 per annum plus 17% superannuation

Terms: Full time, Fixed term (until 31 July 2026)

Position overview

The Digital Media Specialist provides high level, comprehensive advice and support on a diverse range of digital marketing activities. The Digital Media Specialist monitors campaign analytics and is responsible for the tactical planning, coordination and execution of digital marketing campaigns that support the implementation of the digital marketing strategy. 

Reporting to the Associate Director, Digital Strategy, Insights & Analytics, the Digital Media Specialist works closely with other members of the Digital Strategy, Insights & Analytics Team and relevant Central Divisions and Colleges, to deliver scalable and data-driven marketing tactics. 

Under broad direction, the Digital Media Specialist will: 

• Coordinate the operational aspects of sometimes complex marketing tactics, ensuring compliance with the University's branding, advertising and publishing requirements and associated policies, procedures, guidelines and legal requirements. 

• Coordinate the implementation of measurable marketing tactics with an opportunity to support domestic and/ or internationally focused initiatives. As required, also oversee the activities of student ambassadors and contractors. This may occasionally require work outside of the ordinary span of hours and/or on weekends. 

• Investigate, research and prepare reports on the performance of different tactics and ensure tactics align with market research, competitor analysis, statistical and trend analyses to drive continuous improvement. 

• Coordinate the timely preparation and distribution of periodic and ad hoc reports, ensuring that the information produced is accurate, presenting data with insightful recommendations and/or solutions when needed, to inform strategic decisions. 

• Contribute to new marketing initiatives and provide input to develop and improve the area’s marketing and communications practices and processes, with a commitment to continuous improvement and data-driven marketing principles. 

For further information please contact Amanda Sever, Associate Director, Digital strategy at E: amanda.sever@anu.edu.au

Application information

In order to apply for this role please make sure that you upload the following documents:

• A statement addressing the selection criteria.
• A current curriculum vitae (CV) which includes the names and contact details of at least three referees (preferably including a current or previous supervisor). If your CV does not include referees, you can complete these online when prompted in the application form.
• Other documents, if required.

Applications which do not address the selection criteria may not be considered for the position.

The University actively encourages applications from Aboriginal and Torres Strait Islander people. For more information on employment opportunities, contact our Indigenous Employment Consultant on indigenous.employment@anu.edu.au 

ANU values diversity and inclusion and is committed to providing equal employment opportunities to those of all backgrounds and identities. For more information about staff equity at ANU, visit https://services.anu.edu.au/human-resources/respect-inclusion.

Please note: The successful candidate must have rights to live and work in this country and will be required to undergo a background check during the recruitment process.  An offer of employment is conditional on satisfactory results.